As a trained counselor and therapist, it doesn’t take me long to detect that a job seeking client is stuck for reasons other than a challenging economy. Let me introduce the experiences of three people I have met over the last few years:

It took quite a bit of encouragement to get Dan into my office to talk about his job search, despite his reaching out to me with initial enthusiasm. His ambivalence soon became evident. Agreeing to one session, Dan and I met and his fears and anxieties  filled the room. In the midst of  a very successful career, he had lost his job while at the top of his game. The rug was pulled out from under him and he was not prepared to deal with the  sense of anger and betrayal that he felt. The negative chatter in his head had paralyzed him and his frustration was palpable. Starting the job search made him feel very vulnerable. Dan was going to have to process the meaning of his job loss before he could move on. Read the rest of this entry »

The job market is opening up, and the big question is: Are you really ready for it? Whether you are just getting started or been at it for a year are you as prepared as you think to be successful now? For those who have been at it a while, you have most likely submitted dozens, if not hundreds of resumes to job descriptions that you thought were ideal, only to hear nothing back. Hopefully you have become a little more savvy with what is expected of you in this challenging economy.

By now, recruiters should be able to find you online other than on Monster or Career builder.
By now your resume should have graduated into the 21st century. Has it? Your resume is no longer a one-dimensional document. You need to be marketing yourself in 3D, and by that I mean using the Internet to launch and promote your professional persona.  Do you know where to start, or how you can optimize your efforts?  From what I can tell from the hundreds of job seekers I come into contact with on a weekly basis, the answer is usually no.  I don’t blame you.  All the new things you have to do to find a job today can be overwhelming.  But don’t give up.

In fact, most job seekers are operating at about 25% capacity. The Department of Labor’s research claims job seekers are at it for approximately 18 Minutes a day. So, if you have used the job market as an excuse for not landing yet, (and yes, that was a very valid reason for a good chunk of last year, but can you still use it?)

Is it You or the Job Market? Not sure?

Take the JOB SEARCH SAVVY TEST:

Lets see how you score? This is not very scientific, just a simple count, Yes=1 No=0

Instructions: Answer with your gut & Answer truthfully, you aren’t kidding anyone but yourself.

Do you have a plan?

1. Do you know what your goals are and have a road map to get there? Y N

2. Do you have a list of companies that you would like to work for. Y N

3. Are you using Linkedin to reach out to key people in your industry? Y N

4. Are your skills, accomplishments, experience, and goals, clearly and well articulated? Y N

How does your resume fare?

5. Your resume is designed in such a way that it pops? Y/ N

6. Does it shout out your value proposition? Y / N

7. Is it clear, easy and compelling to read? – If someone scans your resume in 15 seconds, what will it tell them? Y/ N

8. Does your resume demonstrate what you can do and how you can make a difference? Y/ N

9. Your resume is jam-packed with carefully selected keywords that highlight your skills and expertise? Y / N

10. Has your resume got recruiters or hiring manager calling? Y/ N

What does Google Say about you?

11. When you google your name, professional information about you is the first item that pops to the top, and your profile tells a broader,
more interesting story. Y/ N

12. No negative or distracting information pops up when your name is goggled. Y /N

13. You have a 100% complete, compelling and comprehensive profile on Linkedin Y/ N

14. You use Linkedin daily in a proactive way to reach out to strategic connections to expand your network and target specific companies Y/ N

15. You understand all the hidden tools and applications that Linkedin
has to offer to help you expand your job search and network Y / N

16. You participate in Linkedin Discussions as well as comment on other peoples blogs on a regular basis. Y/N

17. You know that Twitter can be a good place to be for your job search and networking Y/ N

18. You are using multiple social networking sites to connect with people that can help you in your job search. Y/ N

19. You have a growing network and are working on expanding it with the right peope. Y/ N

Is your “Net working”?

20. You are comfortable networking, and feel that you are already networking in all the right places. Y/ N

21. You are a member of at least one professional association, and at least one general networking group. Y/ N

22. You have let everyone in your entire circle of friends and family know that you are looking for work, and they all know what you
would like to be doing Y/ N

23. You have a list of companies you would like to work at, and you are working to make connections with those companies. Y /N

Your Recruiter & You

24. Your relationship with recruiters is as good as with your stylist/barber/doctor? Y/ N

25. You know how to find a recruiter that would be a good match for you. Y / N

26. You understand the role of the recruiter and how you can best help them. Y/ N

Are you are Interview Ready

27. You have a strong and compelling reason why company x should hire you at the tip of your tongue. Y / N

28. You can whip out your strengths in a nano-second with some truly interesting stories that will knock socks off. Y/ N

29. You understand how to go into an interview in consultant mode and turn it into a conversation. Y/N

30. You feel quite confident in how you interview? Y/ N

Okay! Now Count them up, Yes=1 No=0. What did you score out of 30? What do the results tell you?

25-30 Not bad, You’re pretty confident about your job search skills and have a good sense of what you have to do. Bump it up a notch
and you should be on your way.

20-25 Slight room for improvement. Identify what area you need the most help with, and get some feedback from a professional.
You want to figure out how to improve what is not working and give more
attention to learning these new job search skills.

15-20 You could be doing better. With a little guidance, research, support, you could be galloping on your way to your next gig.
What are you waiting for? Get some help on how to figure out what you
don’t know. It just takes a little more effort, and before you know it
you might be busy with finding a job.

0-15 You’re stuck, confused and no doubt quite frustrated! What are you going to do about it? Stew? Not worth it. Maybe you Need a
kick in the pants.. a wake up call, a refresh! read below.. or Email me
now @ Donna@careerfolk.com, send me a copy of your resume to take a
look at, and a link to your Linkedin profile while you are at it,
assuming you have started one. Lets see how we can help you get your
Job Search groove on.

In this flooded job market, you can’t afford to jeopardize your job search by failing in any of the areas discussed above. You need to get
it right every step of the way.

In order to help new (and tired) job seekers hit refresh this year, I have joined forces with 4 top career management professionals, to create a 5 Step Seminar that is designed to give you the most up-to-date information on the Job Search Trends. Each member of this great team is an expert in their own area and we are all determined to help you learn what it takes to succeed in this challenging job market. I hope you will join us.

I was going to try and not mention the word “New Years Resolution”, but what can I say, I couldn’t resist.. and I had to relate it to exercise! Of course, we all (almost all of us, yes?) want/ need to do more exercise right? But what about that Networking muscle.. it’s also poorly neglected  by the majority of job seekers I meet, so here are some thoughts for a new weekly networking regime. Are you up to it?

Monday: Online: Linkedin Research. Target key people in Professional groups/Answers section: Reach out with a targeted question(s), or request for an informational interview. Do Keyword searches to find people who could share relevant information with you, and that would help you build a solid network on LinkedIn. Email first, then ask for a telephone conversation. Emphasis is on making a connection in person, or on the phone. The linkedin connection can wait.

Set up 2-3 in-person meetings for the week. These are opportunities to get to know someone better, as well as get to know a targeted employer, or letting them know you better.  Share valuable information with your network: Know of someone who could help someone else. Share it.

Tuesday: Go Local: Speed networking at Ferguson Library, Volunteer, Join a group via Meetup, local community center- learn new or participate in sport , learn a new group oriented game. Find a Knitting group,  a language group. Share a valuable piece of information with all members of the group. Always mention your name before asking a question or contributing to the discussion.   

Recruiter Connect: Reach out to recruiters you know just to say hello. Ask how they are doing? Maybe you have connections for other jobs that they are looking to fill.

Wednesday: Practice Knowledge-powered networking: Determine your passion/ area of expertise: Gather information, write your own article. Post it on Linkedin, your Facebook profile. Can you make it into a PowerPoint presentation? Who can you present it to. – Call up Continuing Ed Programs as well as professional association groups you are a member of to discuss ideas.

Go where the party is: Register for one professional networking/event a week. Alumni Groups/ Professional Association E.g Whine & dine, MENG (Marketing Professionals) / Conference/ Talks related to your interests. Search Linkedin event calendar, Idealist Event calendars. Set up a Google alert based on Keywords “Non-profit”, Event, CT

Thursday: Online: Share & comment on one or more articles pertaining to your area of interest/ expertise. Share on Linkedin, Facebook, Twitter.

Friday: Take a class for professional & personal development – Continuing Ed. Programs – Broaden your skill set and meet new people with similar interests and at a reasonable price

Volunteer: Preferably in a setting where you are using your skill sets or developing new ones, and you have the opportunity to get to know more people. Don’t know where to find the most appropriate volunteer activity for you, check out this comprehensive list

Saturday: Relax & network:  Find a team sport/ group activity you would enjoy participating in like dancing, Movies, Languages/ Books/ Dogs- Once again, not sure where to look, www.Meetup.com

Sunday: Start a conversation: At the gym, at a kids birthday, at the park, at the library, at Starbucks.  Practice Curiosity as a job search technique- Ask questions. Create your own informational interview. You might be pleasantly surprised by what you learn.
Exhausted? I bet.. If this is too rigorous for you then start slowly- choose a few activities you can get started with. With a little bit of practice, You are going to start feeling really good.Let me know how they go. Happy Networking! And once again, here is to a GREAT 2010!

Phew, 2010 is here, and its  time to call for an END to Job Searching. Yes, that is what I said.  An interesting statistic was brought to my attention this week by my blogger friend, GL Hoffman: The average unemployed person spends 18 minutes a day hunting for a job. Gleaned from the current issue of Harper’s Index, this Labor Department research  fact came via Toby Dayton of  diggings, another interesting blog to check out.

Sacré bleu, how can this be, you must be thinking! Has all my work been in vain? …I thought at first. This is no doubt a shocking number to see, particularly for all of the job seekers who know they have put in hundreds of hours towards their search, but to no avail.

My hunch is that a good number of job seekers give up in frustration. I certainly see a lot of discouraged people that have by the time they come and see me. Trying to make sense of this crazy statistic, GL wonders whether it might be laziness or ignorance and yes, that does sound harsh, considering that we are facing the worst job market since the depression. My take on why this number might be so low: Confusion, Paralysis, People are adrift in the job market void? The techniques and strategies for finding that elusive position have changed, and the work of finding a job has never been more demanding or more sophisticated. The job hunt process of 2009 and now 2010 looks nothing like the job search of 2001 or any other time before this.

So here is my recommendation for the New Year: STOP JOB SEARCHING. And before you protest, let me tell you why, and what you need to be doing instead.

The job search of this last decade was made ‘easy’ by the “job boards” that brought opportunities straight to us via email. It doesn’t get any easier than that, and in fact, I personally benefited from this having learned of my last 2 positions when they landed in my mailbox. So what happened?   Dare I say that we got a little complacent?  Have the job boards turned job seekers into passive participants in their search for gainful employment?

Fast forward-> 2010. The job market is improving, but there is still not enough to go around. Not much happening on the job boards, and yet that is where most people still hang out “searching” for that next gig.  No wonder people give up so quickly. They don’t hear anything back, and feel the whole job search is futile. So what’s the deal?

2010 Realities: Along with telephone landlines, the fax, and dial-up Internet connections, could job boards, at least the big “monster” boards becoming obsolete?

5 Strategies for Finding a Job in 2010

1. In 2010 finding a job is about REsearch, it’s not just a search. Job seekers need to, first and foremost, think of themselves as detectives because finding a job today is akin to a murder mystery and you need to solve it. You have to research the different roles that could benefit from your skills and the companies that would value your expertise. You need to research where do working professionals in your field or desired career convene and you need to find out when is their next meeting. You need to research what are the industries that are hiring, and the names of companies in your targeted geographic location. You need to research who are the thought leaders in your (desired) field, and reach out and talk with them (and I’ll talk more about that in the networking)

You need to think of yourself as Scientist, dissecting your field and the people and you will find the clues to guide your way. Without these, you won’t know what you are searching for, and you may be wandering in a desert, waiting for those elusive jobs to appear, for a long time.

2. Finding a job is about assessment and a level of self-exploration that you may not be used to. Lets call this research on yourself. With the fierce competition, you have no choice but to help others see your value, because nobody is going to take the time to look for it. This involves a process of self-assessment and evaluation. Ideally, this is something you would do with a career coach, who as an objective observer and trained professional, who can help you articulate your strengths and value in the most compelling way.  This is exactly where so many job seekers get stuck because this is not easy.  Every client I coach answers a long list of questions and self-exploration questions, that challenges them to dig deep into identifying what is the most important part of who they are, what they do, and what they love.  The goal of this process takes us to the next tenet of the 2010 Job Search.

3. Finding a job today is about self- branding 20 years ago, Tom Peters,  was bold enough to suggest that branding wasn’t just for corporations or products, but was an imperative for the individual to survive in the marketplace. He could not have been more accurate, and today, more than ever, if the job seeker does not heed this advice, they will remain lost in the ocean swell of job seekers. Defining and refining who you are so others clearly understand what you can offer, and how you differ from the next person with the same skill set, is what you need to be working on. As Peters wisely advocates:

“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. It’s that simple — and that hard. And that inescapable.”

By clearly identifying your talent and your passion, it’s that much easier to get others on board with you.  But what are you supposed to do once you have this brand?  You shamelessly promote it.

4. Finding a job today is about Marketing – Once again Peters couldn’t have said it better, and this applies to every one: “…our most important job is to be head marketer for the brand called You.” Along with establishing your personal brand, marketing oneself is a central tenet of the new job search paradigm. Now, understandably if this is your first time looking for a job in 5, 10, or 20 years, you may not know where to begin, but that doesn’t mean you cannot learn. In fact, marketing oneself has never been easier or more accessible with the growth of Web 2.0 and the social networking sites. Linkedin, Twitter and Facebook, if used strategically, all enable you get your message out to your target audience. Not only can you market yourself via this medium but they allow you to put your networking on steroids, if you will, and that takes us to the last and most important element of what it takes to finding a job today.

5. Today, finding a job is about Networking. Okay, I know you have heard this a gazillion times (almost, right?) and that is because, ultimately networking done right has always been the most successful route to finding your next opportunity.  The problem is that the process of networking is far more complex than meets the eye and with the advent of social networking sites like Linkedin, Twitter and Facebook, networking takes on a whole new dimension.  If done right, and you integrate networking activity into your daily life, if it is consistent, and strategic and it is about building relationships, your networking will work. I have to admit however, that I am constantly amazed how limited most job seekers networking efforts are, which is why I started a monthly speed networking program at my local library. I called it the Art of Networking although networking is really both an art and a science; and if you don’t practice it,  find your rhythm and a mode that is comfortable and manageable for you it will not work. Once again, because so many job seekers, either don’t do it, or don’t do it properly, or enough, they lose faith in the process and give up… and land up with a statistic next to their name.

So, the 2010 challenge is on: Whether you are a job seeker, career changer, or hard working individual looking for a better gig, the goal is to limit yourself to one hour a day, if that, on a job board, and work on getting your head around these five strategies.  As you can see, they are not about “searching” and will take more than 18 minutes a day, but you can do it and it might be a lot easier than you imagine.  Call me to find out how I can help you embrace this new job search paradigm.

3. The Gift of a Positive Attitude: You may be in a difficult place with your job search, and understandably so– an ongoing job search, being stuck in a job you hate, or chronic underemployment are all very demoralizing, but an optimistic outlook (ok, not that easy to find at times, but dig up whatever you can), can be beneficial on a number of levels.

Positivity is infectious and the more positive energy you exude, the more others will be inclined to want to talk with you and help you. Taking along your positive attitude might also help someone else who isn’t feeling so good. And if you need a little pick me up, see how other people do it at the Happiness Project or the Positivity Blog. Sometimes, it’s just getting out of the house and being around others that can help you forget about your woes for the time being.

A holiday party, for instance, is a time to put aside those anxieties, relax and make the most of being around old friends, new friends, fellow job seekers and who knows who else, right? Make the decision to show up with the most positive and open mind because the chances of you leaving feeling even better is directly correlated to your positive approach.  Alternatively, take a friend or two to your next party, particularly if you know someone who does not get out enough right now and needs to do more networking, because, the more the merrier when spreading good cheer.

4 Don’t Overlook the Gifts Others Will Have For You. It is easy to go into a networking event or party, take a quick glance, and decide, “There is nobody worth networking with”. Of course, this not a very constructive attitude to go anywhere with, and in fact, since networking is about getting to know people, unless you have really made every effort to do that, that judgment call is inherently false. In fact, everyone has something of value to offer, and if it’s not immediately evident, your task is to engage until you figure out what that nugget of uniqueness is and with enough inquiry and curiosity, you might be pleasantly surprised by what you find out.

You may have holiday parties lined up with family and friend and believe that no networking is going to take place there. However, you might find yourself reconnecting with cousins, aunts, or friends of friends you only get to see around the holidays. Do they know you are on the market for a new opportunity? Do you know what type of work they all do, where they work, and how they got there? Maybe not, so be prepared to find out what they do, ask questions about their career trajectory, and any other good advice they can share with you. Never dismiss anyone and their potential to share something with you and vice versa. With an open mind, and a little curiosity, you might walk away with a lot more than you expected.

5. The Gift of Genuine Interest. Find out who is going to be at your various networking events by calling your friends, perusing the evite invitations, or Meetup.com RSVP’s, and then select 1 or 2 acquaintances (or more, per party) who you have always wanted to get to know better but haven’t had the chance. You’ve seen these people at networking events before and you know a little about them and want to know more because they do something you are interested in, worked a company you are exploring, or they are just interesting. If you know they will be at a party you are going to, do some research (No this is not snooping, just a little networking preparation). This way, you will be able to engage in some meaningful conversation, and be ready with some strategic questions that might help you learn more about a company you are interested in, or about their particular expertise. By having learnt a little about them, make your acquaintance feel special, and interested in what they do and have to offer, without asking too many questions. Most people loved to be asked advice, and are generally very willing to share their knowledge with interested parties. So, show your genuine interest, and you just might reap the rewards of a more fulfilling conversation.

6. The gift of a Linkedin Connection . Don’t underestimate how you might be able to help someone by inviting them into your network. A Linkedin invitation is ideally a mutually beneficial experience; assuming that both parties are equally invested in their professional networks and they both use Linkedin. So, go armed with your business card, and if you don’t have one, now is the time to invest in one. Vistaprint is relatively inexpensive, and easy to design online. This is one present you need to give yourself and the most important piece of information you can have on it is your Linkedin Profile URL. Before you leave, don’t forget give your card to every person you have talked to, and invite them to connect. You might be the link to helping someone else find a job, and that’s priceless, and not just for the lucky person. Being the essential connection in that process will pay long-term dividends back to you.

So, pay-it forward and put some good will out there this holiday season, everyone will be very grateful and you won’t be forgotten.  Ultimately, that’s what really counts.

Tis the season and you deserve a break, so I would like to suggest we take the work out of “network” this December. If you’re getting out there anyway and going to have some fun with friends, family, peers and colleagues here are 6 ways to turn your networking into the most valuable gift you can give this season. Since networking is about building relationships, meaningful conversation, asking questions and listening, use this December to practice the Gift of Networking.

A Mindset of Giving

Seems obvious, right, since this is the season, but one of the biggest mistakes people make when networking is going into it with the mindset of “what can I get out of this?” No doubt, having a clear set of goals and what you want to gain from your networking efforts is very important, but that is not what its all about. A common assumption is the thinking that you don’t have anything to give back, particularly if you are not working. This is not true at all and in fact if you go into any environment where you are going to have the opportunity to connect with people, focusing on how you might be able to help someone else is what can really propel your networking efforts forward.

A mindset of giving is the foundation of truly successful networking. Developing  your reputation as someone who is interested, helpful, and trustworthy will lead the way for others to willingly and generously want to help you in times of need. If this was not your understanding of networking before, what better time to start.

The Gift of Listening

In order to really engage with someone, the best thing you can do is listen. In fact, listening is the greatest gift you can give anybody because you are giving someone the chance to tell their story. I learned this weekend after a powerful experience with an organization called Narativ, that there is no story without a listener. However, we humans are easily distracted, and considering these stressful times, we tend to get caught up in our own thoughts, concerns and anxieties that prevent us from listening fully. It has also been found that, despite conventional wisdom, introverts do a better job at “networking” in the long term, because they tend not to talk as much and are therefore, better listeners.  So if you can work on putting those anxieties aside, stop talking for a while, and practice the art and skill of listening, you might be amazed at what you will hear.

So, pay-it-forward (where you can) and put some good will out there this  December, everyone will be very grateful and you won’t be forgotten.  Ultimately, that’s what really counts.

More  Gifts of Networking coming this week!

Fashion is not the only thing that suffers from the ebs and flows of economics. There are resume trends too, and the 2009-2010 Resume has a whole new look.  In this recession, the rules & tools of the job search have changed and that includes the resume. For many job seekers thrust into the hunt after a long time of steady employment, these trends are not very obvious. And, there is always that familiar refrain, “…but I was told to do it this way.”  Confusion reigns and simple ignorance is evident(no offense, it’s hard to keep up with all the changes) .  This is apparent from the hundreds of “old-school” cookie-cutter resumes I continue to see.  While the traditional format may have worked in the pre-recession economy, don’t expect too much traction with it today. That is, unless you have a unique skill set that is well highlighted through out the document and is the EXACT match for what the hiring manager, your resume is most likely not going to bring you the attention you want.   So, if you think its time for a resume makeover, learn what’s in and out of vogue for resumes this season.

1. OUT: Objective IN: Clear and compelling Positioning Statement / Value Proposition/ Job Title

The top ¼ of your resume is the most prime resume real estate. I see too many resumes squander the opportunity to catch the attention of the person perusing/ skimming/ eyeballing your document. Telling a recruiter “what you want” by way of the ubiquitous Objective does nothing for your cause and the statement became obsolete at least one recession ago.  A recruiter or HR professional is going to spend approx 5-10 seconds scanning your resume for all the right KEYwords. Not only do they need to be up front and center, but so does your immediate value proposition.  How will the recruiter be compelled to place your resume over all others onto the “call” pile? It doesn’t matter what you name this top section, what does matter is that it includes ideal job titles you identify with and your value proposition. Going for the old cliched statements don’t work any more either. This Positioning Statement has to be unique to you, and convey exactly why you are so well suited for the position.

2. OUT: One style fits all IN: A style that’s appropriate to you, your career history, your industry

The days of the traditional and boilerplate chronological resume are no longer. This format does not lend itself to presenting your most valuable skills or experiences in the most convincing or strategic way.  Today, I mix and match various formats and sections to highlight each individual’s attributes, accomplishments and experiences that are relevant to the position they are seeking. While there are many pre-determined sections of a resume, every job seeker does not fit into the same mold, neither should the resume.

3: OUT: One Dimensional   IN: Multi-Dimensional

Your resume can now be a dynamic branded online message conveying who you are on many different levels.  The social networks such as Linkedin, VisualCV, or Facebook, not only allow you to outline your experience, but are also able to highlight your portfolio of work- and I don’t mean just for artists. If you are proud of a PowerPoint, articles your have written, or a blog, it should be up on LinkedIn at the very least. The quality of your posted recommendations and, in some fields, the extent of your visible network, go far in aiding you become a more viable and visible candidate.

4. OUT: Traditional personal contact info only   IN: Linkedin/ VisualCV/Website/ Blog URL, Twitter handle, etc.

If you still just have your traditional contact info, and that means the old fashioned means of communicating such as telephone, mailing address etc., think again. By not including your Linkedin/ Website/ Blog URL or Twitter handle, you are missing out on the opportunity to share that whole other dimension about you we talked about in #5.

5. OUT: Only paid work is legitimate experience IN: All experience (including unpaid, volunteer, and internships) that is relevant can convey value.

I’m constantly amazed by the interesting things people do and yet they don’t consider including it on their resume because it doesn’t fall within their traditional notion of “work experience”. Yet, if articulated well, such information can and should be strategically blended into the resume to not only demonstrate a job seekers depth of capability but also to highlight their unique experiences.

6. OUT: Black font only IN: Careful use of color

The use of color on a resume was once only the purview of artists and designers. But the need to help your resume stand out trumps that idea. A subtle use of color to help your document catch someone’s attention (and brand you as someone who is willing to take a risk) can be very compelling.

7. OUT: List of responsibilities IN: Accomplishment-based statements

No recruiter is going to get excited about reading a job description regurgitated back to them on a resume. Accomplishment-based resumes are the foundation of your Value Proposition and helping set you apart from your competition. Creating a value-packed resume requires an assessment of how you made a difference in any/all experiences you deem relevant, and the outcomes accomplished, hence the name.

8. OUT: Paragraphs IN: Bullets

Bulleted statements have been around for a long time, but it seems that some may have missed the moment when they came into fashion. If you want someone to actually read your resume, spend time carefully constructing accomplishment-based, bulleted statements under each job title. The bullets serve a critical function in leading the eye to each sentence. They make a resume easier and quicker to read.

9. OUT: “References available by request.” IN: Personal testimonies

Definitely obsolete in the 21^st century resume. It’s a given today that you will provide references if asked. Space on your resume is at a premium, so you want to make every word count. Instead, give the recruiter a chance to have direct access to your personal testimonials, (recommendations) on Linkedin (and you should have a minimum of three) by including your Linkedin URL in your contact section. In addition, there is no reason why you cannot add a short quote or two from a previous superior or colleague who sings your praises. No doubt, formatting, length and placement is key.

10. Out: One general resume IN: Multiple resumes to target different roles.

With the unambiguous demand for resumes to be highly focused and a direct match to the job requirements, there is little room for ambiguity surrounding your skills, experience or career goals. Since most professionals have a range of transferable skills that can be reconfigured for a host of different positions, creating individualized resumes, each with a clear and distinct focus is essential to be considered for a position today.

Creating a resume that meets the high expectations of today’s job market is no simple feat. Have questions about your resume, please comment below, or send me a copy for a Free Resume Review. While there are some steadfast rules regarding resumes, it is important to take artistic license to make you stand out where necessary. Most job seekers struggle with how to make the most of this, so lets talk about what your resume needs to really stand out. Just like I don’t try and cut my own hair, let a professional provide you with some real, constructive feedback, and don’t let your resume get caught out by the Resume police! Email me Donna@careerfolk.com

In the words of Zig Ziglar, American writer, “Stop staring at the steps and start stepping up the stairs.”  Call or email Donna (at) careerfolk.com

If you read my previous post on updating your resume, you’ll see that you can get a lot more out of the process than you realize.

It’s September—and that means it’s “International Update Your Resume Month,” as proclaimed by one of the professional organizations I belong to, Career Directors International (CDI). The idea:  To prompt professionals to keep their resumes fresh.  Why?  Well, there are some obvious and not so obvious reasons.

First, what’s top-of-mind: The job market no doubt, and if you are a job seeker, I don’t have to mention what the competition is like, so the questions comes down to: Is your resume telling the most compelling story it can? Does it look like it did 5 or 10 years ago? And probably the most difficult question to answer: “Is your resume going to jump off the pile, and be the “most attention-grabbing document” it needs to me?  I’ll leave that for you to decide.

For those currently employed, let’s face it:  The harsh realities of company downsizing are still there.  You might also be growing disillusioned with your current position, and/or are seeking a career change. So, if a recruiter called you today with the perfect new position would your resume be updated and review-ready?  Are you prepared and ready for new opportunities?

In my opinion, as a resume writer and as a career counselor, “updating your resume” particularly now, is about much more than just that. The resume development-process lends itself to an opportunity for self-assessment. In fact, I see this as imperative for those in any kind of career transition. With the harsh competition out there, job seekers have no choice but to create the most compelling and coherent professional picture. Your resume needs to convey, in very clear terms what is your value proposition and what is truly unique about what you bring to the table?  Some people can articulate this fairly easy, but from my experience, most people cannot. And most resumes I see today do not do this!

The foundation for a great resume, and ultimately a successful job search is knowing yourself. When was the last time you gave any thought to your professional identity and what type of image you present?  Many of the newly unemployed have been thrust into a situation where they are forced to re-evaluate their career path. Is this you? This assessment self-exploration process is crucial to helping you position and market yourself.  When you go through the motions of re-assessing your professional (and personal) experiences, there’s often a deep self-analysis that happens—and not only can it transformed into a stronger and more compelling resume, but you will develop a greater facility at articulating who you are and what your value proposition is. It also helps to have an objective voice facilitate the process of recognizing and recording what are the most important elements that should be used to convey your value.

So, does your resume need a makeover, a “facelift” if you will? The 2009 job search is about standing out of the crowd. Maybe its time your resume got the attention it deserves, and you’ll be amazed at what you learn about yourself in the process.

In my work with clients to enhance, re-brand and re-position their resumes, most clients go through a comprehensive self-assessment process, to find out more, contact Donna@careerfolk.com

Learning to Ride

September is a month of transitions. Whether it’s starting something new, or returning to an established routine, starting afresh is generally the theme. For those in career transition, it might be the month where you commit to buckling down to your search or career change (again?).  Granted, there are always lots of distractions during the summer and it can be hard to stay 100% focused on the goal at hand!   Of course,  that’s often a good thing and a welcome break.  But Labor Day has come & gone—and now it’s time to get re-focused.  For those of you who’ve been on the hunt for a while, the challenges to “getting back on the bike” so to speak, abound. In my work with clients, the three most common obstacles that jump out at me are lack of momentum, confidence and having a strategic plan.   While thinking about this the other day, it brought to mind my experience of watching my five-year-old daughter learn to ride a bike this summer. And then there is my story too.

My enthusiastic five-year-old is excited about learning to ride when there are no obstacles in the way, but when the path gets a little bumpy, she’s easily discouraged.  We encourage her to stay focused and keep on peddling, the bumps in the road will soon “disappear”, or at least she won’t feel them as much.

On the flip side, I didn’t learn how to ride a bike until I was 29 years old. (Yes, believe it or not, but there are a few of us on this planet who, as kids, did not have this privilege!  And luckily, there are actually teachers who specialize in helping adults ride bikes.)  Living in New York City at the time, my inability to ride a bike got the better of me, and my determination overtook whatever fear I had developed.

You probably get where I’m going with this—job seeking is a lot like learning to ride a bike.  When the job hunt gets tough, it’s easy to get discouraged and frustrated by the daunting challenge. So where do you find the motivation and support to “pick yourself up, brush off, and move forward?” — You heard it as a child, maybe, but how about now?  What’s helping you move your job search forward despite the numerous obstacles that might stand in your way?

Here are five ways that I liken my own “learning to ride a bike” experience to the job search:

I. Announcing that I was finally going to learn to ride a bike: Accountability

I let a group of friends know that I was going to learn how to ride a bike, that summer, no matter what. After that, the secret was out, and I couldn’t let myself down.  Do you have a group that you are accountable to in your job search? I see how easy it is for job seekers and career changers to lose momentum when going it alone, and that means not even reaching out to your community for support.  I have run many job search support groups over the years because I see the value, not only in the emotional support, but also for helping people stay accountable to someone other than themselves. – More about that further on.

2. I found a professional teacher: Seek help from an expert

Having never learned how to ride a bike, I knew I would need an expert to help me. I didn’t want to put my friends through the grueling process.  I found a professional who specifically taught adults how to ride bikes.  Yes, you truly can find anything you need in NYC.  He was also a great teacher, had a group of about 10 of us riding in one weekend. Of course, you say, it’s easy, but not for a group of adults who have never ridden a bike in their lives. Having an expert share current advice and techniques is invaluable. These days making the financial investment can be daunting, but having a prolonged unemployment could be worse.

3. Found the motivation to learn to ride a bike before I was 30 years old.  Set a specific goal(s)

Having a birthday milestone and a specific task to accomplish before that date is as specific as it gets. With the job search, watching ones bank balance diminish might be motivation enough, but not for everyone.  The type of goals job seekers should be considering include – Making X number of networking phone calls a week, Attending X number of networking events per week, Making X number of new connections on linkedin.com.

4. Put aside my fear and trepidation with a greater goal in mind.  Focus on building confidence.

While I had never ridden a bike before, I knew I could do it, and just had to get over the chatter in my head.  The same goes for the job search. Unfortunately, the problem with so many job seekers I meet is that the greatest obstacles often lie in their head. It’s easy to build up in ones mind all the reason’s why someone will not hire you. In fact, to put your fears and doubts in perspective, read Bonnie Lowes list of  50 Reasons You Didn’t Get the Job . I hope this will inspire a laugh at your imperfect self, and move on.

5. Joined a bicycle riding group lesson: Don’t go it alone

When I signed up to learn to ride a bike, I wasn’t alone. As I mentioned before, there were about 10 of us, and it really helped to know I wasn’t the only adult out there that had never learned to ride. It was also great to have the camaraderie and support as we made our maiden voyage around Central Park.

Research has shown that job seekers or anyone going through a big transition fare better with the encouragement and insight of a small group designed to help members move forward toward the end goal.  Job Search support groups abound. You can find them most easily on one of my favorite websites: www.meetup.com

If you don’t find one near you, start it yourself and find the support you need. I look forward to starting a new telephone job search group at the end of this month. Let me know if you are interested.

6. Learn the right way. Understand the techniques that work (especially if they have changed).

Now you must be thinking, “but it’s easy to learn to ride?”.  Well, not really, particularly for a group of ol’ folks like myself with all types of bad habits and inhibitions… And, anyway, would you say the same for the job search?   Learning the exact technique, and what do in various scenarios from our teacher was essential and by the end of the weekend we ALL rode the entire Central Park loop!   This is one of the most important tips to take into consideration today, because if you are following old-fashioned job search techniques, waiting for opportunities to appear online, you are out of touch with how to find work in this new economy. Make sure you learn how to actively use social networking tools to expand your job search, and build your online reputation.

Taken step-by-step, neither learning to ride a bike nor finding the right job seems as daunting, does it?  And eventually, both are accomplished!

Need some support getting “back on the bike” or maybe some or guidance on how to do it right so you can start to see some results, drop me a line at Donna@careerfolk.com.  Maybe you know someone that could use a shot of inspiration. Please share this story.  Maybe you have a story of how you achieved your own personal goal, I would love to hear it too. Thanks for reading.

5½  TIPS TO BRAND YOURSELF & STAND OUT

Here they are, finally, the next 5 tips and some! No one can afford to sit back and be complacent about what it takes to stay on top  of Career Management 2.0.

6. Brand your LinkedIn profile. LinkedIn is one of the largest “social networking” sites, where one of the primary purposes is professional networking. With over 40 million professionals utilizing it, polishing your brand on LinkedIn is essential in order to stand out.  You can do so by keeping your text short but lively descriptions (like “Business Jump Starter” rather than “consultant,” for example), and conveying your passion & humor when describing your skills & experience.  Another great tool is LinkedIn’s “Answers” feature, through which you can answer other users’ questions in ways that showcase your expertise, build your credibility and raise your “go-to” stock on the network.  It’s all about what you put into it.

7. Brand your Facebook profile. With your friends and family, that is—a valuable group that we often tend to overlook. Do they know what you do? Are you engaged with helping them whenever available?  Building a strong network is about supplying it with quality resources, information and content—your friends & family included!   If you’ve written them off as “just” that, revamp your thinking and see them in a new light—a group of allies who know you and your great qualities more than anyone else—thus, the perfect ones to refer you to new contacts!

8. Brand your blog. When people visit your blog, do they get a real sense of who you are, what your passion is and how you can help them?  Or do they just get generic words on the same old topics?  Interestingly, one of the main ways to connect with your blog readers & subscribers is quite simple, doesn’t require a bunch of bells and whistles—and it’s as close as your digital camera.  That’s right—simply adding personal pictures to your blog can foster a better connection with your audience.  That, along with your useful content, goes a long way in establishing yourself as a trusted expert.

9. Brand your public speaking. This is one of the most effective ways to brand yourself, as your audience connection is face-to-face–something I can’t stress the importance of enough!  People love information, but when it’s delivered by a “real” person, in person—it makes the message that much stronger and more memorable.  If you’re just getting started, approach associations & organizations and volunteer to make presentations.  It might not be a paying gig at first, but the contacts you can make are invaluable—the experience will hone your public speaking skills and possibly lead to paying engagements down the line.   If you need to, consider taking a public speaking seminar, hiring a coach or joining Toastmasters to polish your skills and jump-start your brand.

10. Brand your clothing. Okay, be honest with yourself:  What message does your wardrobe send out to people you come in contact with?  If your overly-casual jeans, track pants, sneakers or t-shirts scream, “I’m a little too laid-back & don’t take my business or clients seriously”(which it probably does), then you need to revamp!  I’m not saying you need to wear a suit every day, but even a little goes a long way in conveying a neat, organized image.  Whether your personal style is conservative or a little funky, you can brand yourself and give it a professional edge without being “stiff.”  Groomed hair & nails, tasteful makeup & jewelry, and properly fitted/tailored clothes can boost your self-confidence & let those around you see you in a great light!  If you need ideas, consult an image consultant or stylist for tips.

To sum it all up, and this is probably the most important one on the list—yet, it’s the simplest!  Branding yourself is all about what you believe in—your talent, your ability and your skills—and if you truly believe in something, it’s that much easier to get others on board with whatever your passion is.  For jobseekers, that means convincing hiring managers that you’re the perfect person for that position.  And for entrepreneurs, that means customers and clients believing in you enough to give you their business.   Once you’ve established your personal brand, use that to define what it is that you stand for in your particular field—and who can benefit from that.  Once you get your message out to your target audience through various media methods, people will see you as a go-to expert based on your experience and expertise.

Here’s to making your brand work for you!