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6 Ways to Unlock the Power of Twitter in Your Job Search

I generally get quite the quizzical look when I suggest that Twitter is a powerful and unique tool that can enhance your job search strategy. The reality is according to Tweetmyjobs.com, an amazing Twitter app, 45% of companies plan to increase their budgets for recruiting on Twitter and other social networks this year.

I generally get quite the quizzical look when I suggest that Twitter is a powerful and unique tool that can enhance your job search strategy. The reality is, according to Tweetmyjobs.com, an amazing Twitter app, 45% of companies plan to increase their budgets for recruiting on Twitter and other social networks this year.

I’m determined to get people over the hump of it’s frivolous-sounding name and give the poor bird a chance to prove to you what a genius s/he really is. Here are 6 easy steps to unlock the power of this little blue bird to help land your next job or advance your career:

1) Give your profile a Professional and Polished look.

This is the first impression recruiters or hiring agents will have of you so use your real name for your username, no cute nicknames or abbreviations unless your name is very long.  In the Bio section make sure to utilize all 160 characters to maximize your brand.  Include the location and type of work you are looking for plus keywords to make you immediately “findable” by recruiters. And then, of course, use a professional looking photo.  Lastly, don’t forget to add your LinkedIn URL to the Bio Section.

2).  Find People who can help you with your Job Search. One way to look at Twitter is as an expansive, user-driven database of information. One can build relationships easily; there are no barriers to connecting with other people on Twitter (unlike LinkedIn).  Two of my favorite directories to search for Twitter users are Wefollow.com and Listorious.com. Here you can find and follow people connected with your desired occupation or industry.   You can follow my fellow career coaches, industry experts and government employment agencies to keep up with hiring trends in your target industry.

3) Follow Job Search hashtags.  What does this mean? Twitter uses hashtags or #  to tag specific topics, or conversations threads. Some of the most popular hashtags include: #job, #jobs, #jobsearch, #career, #employment, #salary, #hire, and #_____jobs (fill in your city or state). Use the “Save Searches” feature to save a hashtag that you want to monitor. In fact, you can dedicate a specific data feed just to one search result or conversation topic on apps like Tweetdeck.com or Hootsuite.com.

4) Use Job Hunting apps. There has been a proliferation of apps dedicated to Twitter and the job search.  One of the more popular ones is Tweetmyjobs.com. It has over 10,000 specific job channels and adds 50,000 new jobs daily- (Yes, I know, crazy!)  Job hunters can get daily updates via email, text, or tweet for saved jobs.  There is also a free IPhone/IPad app, which shows job openings on a map from Tweetmyjobs.com. Another good app is TwitJobSearch, which reports that the app listed a million new jobs in the past 30 days, and also is available as an iPhone app called Real-Time Jobs.

5) Participate in Twitter Chats. Imagine being able to have a real-time conversation with others in your field, (or desired field) The novel use of Twitter allows this to happen. Use hashtags to follow Twitter job chats.  Chats are discussions that take place on the network in real time sponsored by professional groups, career experts or agencies.  They can be one time events or ongoing on a weekly or monthly basis.  Make sure to check if a host has posted questions for that day’s conversation, or other etiquette rules. Regularly scheduled chats include #jobhunt chat (Monday’s 10 p.m. EST) and #careerchat (Tuesdays at 1 p.m. EST).

6) Promote yourself. I tell my clients every day that the job search is no longer just a “search”. In a competitive market such as this, the job search”, should be more like a “self-promotion process”. Your own personal PR campaign, with a little help from Twitter, and of course some daily search could go a long way very quickly. What better place to be than on the free social media super tool, that has a penchant for going viral in seconds. Just remember, Tweet smart and you might become Twitter Famous. You don’t want to become Twitter Infamous, which has become somewhat common these days.

Look out for my upcoming Summer Twitter workshop and webinar which will teach you how to master and take advantage of all Twitter has to offer. Yes, We’ll be doing it in person, and via Webinar.  Please let us know if you are interested at info@careerfolk.com.

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